While the quality of GenieChef™ products is second to none, don't be fooled by our low prices, which are lower than the imports! We manufacture in our own factory, control the quality and materials, and we do not use or pay a China export middleman. GenieChef™ brings you USA engineered products at prices better than imports. GenieChef™, a look you'll be proud of, quality you can depend on, and a price that is MAGIC!!